Search Engine Optimization (SEO) is slowly fading to be overshadowed by big brother Digital Asset Optimization (DAO). DAO is still dependent on search engines but shifts focus from strictly text based files to all digital media files. DAO is essentially SEO 2.0.

• Images
• Videos
• Podcasts
• Flash Animation
• MP3 Downloads
• Social Network

These types of files, in addition to the text, create an interactive user environment that appeals to today’s searcher. But if the search engine doesn’t know these multimedia files are there, it can’t suggest your site in a targeted results list. Digital Asset Optimization pitches all of your site’s content.

Services like Google Image Search and Blog Search allow users to find your site through all of its content, not just a text file with a word count long enough for the crawler to include it. Digital Asset Optimization alerts the crawlers that you have images and other multimedia and defines the content.

You put a lot of time and effort into providing the best possible website for your business to attract customers. The more dynamic you can make it, the more appealing it is to visitors. An interesting podcast can bring you many more backlinks than a well written article alone. Digital Asset Optimization allows you to utilize specific media searches. Better than that, DAO lets you take advantage of other services like Google Alerts or MSN Related Videos.

Optimizing today’s web content means telling search engines about not only your text content, but also videos, music files, flash animations, images, social networking and other files. Searchers are cruising the information highway for entertainment as much as research and information sharing. Multimedia sites require multimedia optimization to tap into that traffic.