Featured Posts

Why does my business need a website? Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online....

Readmore

Insanity in Small Business Einstein’s Definition Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. Think about this quote for a second...

Readmore

Web Design mini-site launch! We just launched a mini concept site for Sketchbook Web Design! This mini-site is more an experiment for us to use some new fun designs and nifty css stylings. Think of it as more of an online business...

Readmore

Web Design mini-site launch! We just launched a mini concept site for Sketchbook Web Design! This mini-site is more an experiment for us to use some new fun designs and nifty css stylings. Think of it as more of an online business...

Readmore

Communicate with your most important assets—your... Email Marketing by Constant Contact®, in association with Sketchbook Media Group, is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You'll...

Readmore

  • Prev
  • Next

iMARKETING

Can your customers find you?

You have a great concept, you have been working hard on the details, and are ready to go…

But let’s face it, your business or organization is a desert island unless someone knows how to get there; We can help!

Nashville based, Sketchbook Media Group is an online marketing firm, specializing in search engine and email marketing that maximizes your return on investment for your website. We drive targeted web site traffic to your web pages, and increase conversion of those visitors into revenue and sales leads.

SEO will drive more visitors to your website.

  • Get Your Website Analyzed
    Our consultants will work with you to understand your business objectives and analyze your website to come up with the best SEO strategy for getting more visitors to your site.
  • Get Your Customized Action Plan
    We customize your SEO plan based on your specific business goals and budget. We focus on your website’s content, keywords and getting links to your site.
  • Get More Qualified Leads
    SEO builds credibility and should be part of your long-term marketing strategy, but takes time to achieve natural search results. Over time, your SEO campaign will drive visitors to your site and increase the quality and quantity of leads for your business.

 

SEO 2.0 | DAO

Optimizing today’s web content means telling search engines about not only your text content, but also videos, music files, flash animations, images, social networking and other files. Searchers are cruising the information highway for entertainment as much as research and information sharing. Multimedia sites require multimedia optimization to tap into that traffic.

Services like Google Image Search and Blog Search allow users to find your site through all of its content, not just a text file with a word count long enough for the crawler to include it. Digital Asset Optimization alerts the crawlers that you have images and other multimedia and defines the content.

Search engines are constantly seeking to improve user satisfaction and provide more relevant results. Digital Asset Optimization ensures that all of website’s digital assets (videos, images, etc.) are indexed. Video optimization is leading this push for DAO as companies try to hit the hot list for YouTube and the front page of Internet portals. Tap into this audience, and visitors to a website can double or even triple overnight.

As DAO replaces SEO, companies need to refocus optimization techniques to all available media. Anything that can be crawled and indexed can be optimized. Digital Asset Optimization can bring in traffic that may not even have been looking for your company services, but instead found your site because of image on Google Images, a video on YouTube or a Tweet on Twitter.

Google | Bing | Ask | Yahoo | MSN