Cost is obviously an important factor to consider when getting a new website designed by a web design company. For starters though, you need to know what your website is supposed to do for your business. What is the website meant to do add to your business? What end results are you expecting? You should have some idea of what kind of content you need on your site and how many pages it will be, what images will be included, what will the basic structure of your site look like. To get some ideas you can visit other websites that perform similar roles to that which you want yours to perform and get an idea from there. After your objectives are figured out, and you know how to structure your website efficiently, it is possible to talk to suppliers and companies in order to get the job done. This will be helpful because you now know what you need from the website, so you can properly articulate this to your web designer. Since there are so many web design companies out there, you can definitely have the advantage when determining price, since everyone is going to want to do your website. Just like everything else the web design realm is full of good companies, OK companies and just plain bad companies. It can be difficult to determine which is which so a good rule of thumb is if somebody promises to provide you with everything you want for an extremely low price, they are likely not going to be up to the standard you want. In the event that you have all the money in the world, and can afford to just pick the most expensive company there is, you can trust that you will receive top-notch service and impeccable quality when it comes to your website. You can just Google ‘web design company’ and pick the first one that you see. However, you have to do some research and find the best one if you have a budget to consider. You can find numerous web design companies that just consist of a handful of people, but who will be dedicated and skilled enough to get you the results you need. The best part is that, due to their lower overhead, they will charge you far less than the big guys do. As a result, you should look into these kinds of companies, as you can save money and still get great results.

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   People are getting smart about online security. More and more of them are looking for the padlock icon and “https” prefix in the address bar of their browser before submitting personal information online. If your Web site doesn’t have an SSL Certificate, visitors may leave before making a purchase, creating an account or even signing up for a newsletter. But you can change all that with an SSL from StlUnlimited.

What is an SSL Certificate?

   An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.

   A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.

An SSL certificate contains the following information:

- The certificate holder’s name 
- The certificate’s serial number and expiration date 
- A copy of the certificate holder’s public key 
- The digital signature of the certificate-issuing authority 

How does an SSL Certificate work?

   An SSL certificate ensures safe, easy, and convenient Internet shopping. Once an Internet user enters a secure area — by entering credit card information, email address, or other personal data, for example — the shopping site’s SSL Certificate enables the browser and Web server to build a secure, encrypted connection. The SSL “handshake” process, which establishes the secure session, takes place discreetly behind the scene without interrupting the consumer’s shopping experience. A “padlock” icon in the browser’s status bar and the “https://” prefix in the URL are the only visible indications of a secure session in progress. 

   By contrast, if a user attempts to submit personal information to an unsecured website (i.e., a site that is not protected with a valid SSL certificate), the browser’s built-in security mechanism triggers a warning to the user, reminding him/her that the site is not secure and that sensitive data might be intercepted by third parties. Faced with such a warning, most Internet users will likely look elsewhere to make a purchase. 

What Is the Encryption Strength of Your SSL Certificates?

   All of our SSL Certificate support high-grade 256-bit encryption. 

   The actual encryption strength on a secure connection using a digital certificate is determined by the level of encryption supported by the user’s browser and the server that the website resides on. For example, the combination of a Firefox browser and an Apache Web server normally enables up to 256-bit AES encryption with our SSL certificates. This means that depending on the Web browser and Web server that combine to establish the secure connection through one of our SSL certificates, the encryption strength of the secure connection may be 40, 56, 128, or 256 bit.

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Countless net functions are the most effective exemplar of the immense progress that World Extensive Web has remodeled the years. Net purposes will be outlined as intricate instruments that help in making an online business successful. Net application growth is just not everybody’s cup of tea because it involves the accomplishment of a sequence of actions for the success of an online application. Beneath given information will assist you in gathering a good suggestion about the complete concept.

The foremost point to be thought of is that who exactly needs internet application development. Properly, the answer is simple; any website that aims for a world reach requires web utility development. Net application improvement is actually needed by all those site owners that plan to offer an immense increase to their current websites. All they need to do is to inculcate some technically upgraded purposes to relish essentially the most fruitful results.

Programmers and developers make use of a number of frameworks for growing completely different sorts of internet applications. Two mostly used frameworks have been listed blow:

Ruby on Rails: This is among the most extensively used open supply framework that’s based mostly on Ruby programming language. This framework offers the benefits of speedy development.

Django: Python has been used for the aim of writing Django software development framework, which follows an architectural structure of model-view-controller type. The framework was initially developed for managing information websites.

Another necessary frameworks include Prototype, MooTools, jQuery, Code Igniter, .NET, CakePHP, Struts and JBoss. All these frameworks play an important position in iPhone application growth, GPS software improvement, enterprise application development and far more.

These days, IT industry is growing and changing at a extremely quick pace and this truth has contributed in making rapid online progress. Various internet software improvement firms have surfaced within the market. Most of such companies have a dedicated staff of most knowledgeable and educated Joomla Net Builders, PHP Programmers and Drupal Developers for offering comprehensive options to the shoppers from The Rich 16-Year-Old’s New Millionaire System all around the globe. Drupal builders assist to increase the productivity of on-line companies with the assistance of Drupal The $50 A Day Auction Challenge utility development. The fierce competitors between the online software improvement firms has allowed the web site homeowners to relish high quality providers at affordable prices.

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As someone who has been building websites for many years, I can tell you the two areas that are the least understood and the most maligned are compliance and accessibility.

Seen as a type of website welfare, only for the few, they are often ignored as an “only if I have to” or “only if I’m sued” addition to most websites. But following W3C compliance and the WCAG (Web Content Accessibility Guidelines) Level AA can help you reach an untapped £13 million market, and also reduce your IT costs, ready you for mobile, improve your Google quality score, and organic search engine placements.

Also, adding the accessibility guidelines would require only 2 percent more effort if you’re doing everything else right, so you could have just one website to meet all your needs. (Note: there are some sites where the functionality is so complex a mobile site will be necessary to present users with paired down functionality. However, most sites can be transformed to work with smart phones and dumb phone mobile devices without creating a second site.)

No way you say? Yep, way. Here’s how.

WCAG AA Guideline: Semantically Correct Valid (X)HTML and CSS

Step one is creating a semantically correct site with valid code. But what does it mean to be semantically correct? I like to use house building analogies.

* Use your HTML for structure only, not presentation. (Think of it as framing on a house) This means no line styles or attributes. Your HTML tags should be completely clean of any extraneous code.
* Use CSS for presentation layer. (Think of it as the decoration on a house) This means all presentation elements go into your CSS sheets, including image borders and spacing.
*

Use proper HTML tagging for structural and content. (Think of this as knowing the difference between a load bearing wall and a frame) For example, use lists for navigation and footers,

tags for paragraph breaks, CSS for spacing instead of , etc. Know what your tags are supposed to be used for and then use them that way.
* Move all scripting and inline CSS to external files. (Think of this as putting your wires in coils) Make sure all your client side scripting (example: JavaScript), CSS, etc., are in externally included files. This is just a good code practice.

OK, so that was the hard part! You’re almost there once your code is semantically correct, your presentation layer is separated from your structure, and your scripting files are external.

Choose Your Technologies Wisely

The WCAG AA standard requires that your site be accessible with scripting that isn’t keyboard dependent.

You can meet this standard easily for most functionality requirements if you choose your scripting languages and methods carefully. If not, you can offer alternatives, but this is a least desirable method. Good programmers can almost always come up with a better method, so let them flex their creative muscle and come up with compliant solutions.

Think about it. How nice would it be to only have to maintain your one site, instead of two? Remember, “universal design” is about “one site to rule them all!” No more dual site maintenance. Not only will this help you reach that untapped accessibility market, but also reach more and more mobile users as they come online in droves.

Finally: The Secret Ingredient! Adding your Accessibility Tagging

Accessibility tagging is simple. Here are the most common tagging items you need to add to your site:

* Skip to Content links at the top of the page. Screen readers (and dumb phones) can skip to your content areas and bypass links and redundant content areas. Good for mobile, good for accessibility.
* Add alt tags to all images. Leave empty the ones that are on decorative items or part of a text link.
* Make sure your link text is descriptive. This is an SEO standard already and just means, for example, don’t use “click here” or “learn more” on your anchor text. Make it understandable out of context.
* Make sure your links or click functionality are evident by more than a color change. Again, good for mobile, good for accessibility.
* Make sure your colour ratios foreground to background are 4.5:1. Great for making sure your site looks good on LCDs as well.
* Make sure all your functionality is keyboard available (i.e. without using the mouse). Good for mobile, good for accessibility.

While there is a bit more to it (for a complete list go to the W3C WCAG 2.0 Guidelines or to WebAim), this gives you an idea of just how easy it is to add the tagging once you have done the rest of the site right from the start. Pretty painless, right?

So Again, Why Are We Doing This?

While it’s most certainly the right thing (and, soon, possibly legal thing) to do, it’s also most certainly the smart thing to do.

So let’s review. Why are we doing this? Simply, it’s the smart thing to do.

However, if you have to make this argument to your manager or CEO, what can you tell them to help bring them on board? Why is it smart to do this semantically correct, universal design, accessibility thing? Let’s summarize.

1. Clean Compliant Accessible Code = Better Sites = Better Everything! If you code for semantically correct W3C/WCAG AA accessibility compliant code, your code is clean. Clean code is much better for your servers (clean code = light code = less server load) and your SEO and PPC (Google dings sites for long download times), plus it’s easier to use on mobile devices and smart phones.

And it just looks good! OK, I know only geeks like me look at site code for site validity, but I’ve used that as a deciding factor in site trust.
2. Ease of Maintenance. Sites that are semantically correct and accessible make site maintenance much easier. So, the next time you want to do a major design change, or just do a general update, you will be thankful for that little bit of extra time you spent getting your site semantically correct and in standards mode.

Why? Because changing out a CSS/XHTML controlled site layout and design is fairly simple as long as you don’t want to rebuild the house — and even then, it’s much easier in CSS. So while making your header purple and changing all your links to red may not be advisable, it will be simple. Or at least much simpler than before!
3. Mobile Ready. A semantically correct site, loaded with accessibility tagging, is just waiting for that mobile style sheet to make it dumb phone compliant. While it’s a little more complex than this, a properly coded site will render correctly in the webkit (smart phones). So dumb phones are an easy adjustment.
4. Better for SEO. This bears repeating because if you use compliant accessible code, your site is great spider food. Your code-to-text ratios are lower and your site downloads faster, which we all know is a new factor in the Google algo game.

Doing all these things will reduce IT maintenance costs, increase your SEO presence, and make your site mobile ready. Now isn’t that worth just doing it right to begin with?

Web Design West Lothian
Web Design Scotland

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It can prove difficult for a business to find the instant success which is usually promoted in the online atmosphere. The fact is that while these few businesses are featured by the media to be overnight sensations, most online companies’ fight tooth and nail to get ahead. There are millions of web-sites presently found in the online atmosphere and most likely thousands that relate to the products or services you are attempting to market online. When it comes to discovering success online, it doesn’t often relate to the quality of the goods or services you vend, but in the online tools you utilise to market your site and capture online client attention.

When you’re looking to catch consumer attention, the very first place to begin is with your web design Guilford. Web design Guilford lays the foundation of your on-line business to help you in making sales, attracting client attention and encouraging repeat business. When you’re looking on how to maximise your web design Guilford you need to start with the layout of your web site.

It is necessary to ensure that your web design Guilford incorporates the best matter to highlight your business while remaining uncluttered. One of the biggest mistakes which businesses make is placing too little info, thereby leaving the client with questions about their business or putting too much info to clutter the web design Guilford and leaving consumers lost in the clutter.

Once you have generated the best web design Guilford to lure your customers and persuade them to make new purchases along with generate repeat business, the following step is found with SEO surrey. When you are in the process of creating your web design Guilford it is crucial that you include SEO surrey into your content. SEO surrey stands for Search Engine Optimisation and it often represents your finest tool to be found in the on-line environment.

Most on-line clients utilise on-line search engines to locate the sites or businesses they want and unless they are typing in your company name particularly it could prove difficult for a client to find your company. When you have incorporated SEO surrey all through your site and marketing you will greatly increase the probability of consumers finding your business when they do searches on topics that relate to your business.

Web design surrey and SEO surrey simply represents two of the several online tools that a firm could make use of to maximise the marketing potential. In order to maximise your on-line opportunity and efficiently reach and capture your customers business, it is vital to take advantage of these on-line tools. So as to maximise your on-line chance and effectively reach and capture your customers business, its necessary to take advantage of these on-line tools.

In today’s business environment, it is almost compulsory that a business needs to include a web presence. The question regularly asked by company proprietors is what to do? Do you appoint a business to create your web page or do you pay money for a internet page design program and do it yourself.

Sites designed by a design business can cost multiple thousands of dollars and this is beyond your businesses funds then you would maybe inspect purchasing a first-rate best web page design software program.

How do you know what the vital features of a decent internet page design software system that you should be searching for? A great web page design software should possess the following features:

1. Cutting edge GUI (graphical user interface): The greatest internet page design software should possess GUI to facilitate end users design at ease. It should proffer users progressive graphical window and menus, put supportive fast tools at the disposal of the end user. These features aid users to figure out the procedure and design instantly.
2. Single click solution: A website page design software package will offer one click resolution to the users. The working materials ought to be incorporated in a manner that users will access and apply the tools with a lone click.
3. Drag and drop: Drag and drop characteristic is exceedingly important for improved optimization. An ideal internet page design application ought to engage end users by way of this potent tool. It makes it possible for end users to save quite a bit of time to design.
4. Page layout manipulation: Page design components ought to be handled in a method that end users could implement the whole design process by means of smallest possible coding knowledge. The web page design software package must construct and preserve tables, frames & boxes automatically.
5. Picture management: Image editing, hover effects, mapping and accurate resizing issues should be included in the paramount web site page design application. It must cope with different picture issues.
6. WYSIWYG – What you see is what you get. This lets you construct the site without any understanding of internet site design.
7. Stress-free to follow application. The most difficult part is getting to grips with how to operate a new software package, so one that is certainly fantastically comparable in function and application, layout and user interaction to well known word processors similar to Word will be able to make your life exceedingly effortless.
8. In-built Search engine optimization tools. If you are going to go to the effort of purchasing a web design software package and publish a website, you want to ensure that your website will be found. Good quality software programs has in-built Search engine optimisation tools that help you in optimizing your web page to get seen in google.
9. All-inclusive in-built design templates. A high-quality software package will come loaded with multiple appealing professional templates (in certain cases, several thousand) that will present a professional look for your firms online presence.

If the software program that you are thinking of buying will be able to tick all these boxes, then you are well on your way to finding a especially respectable software package for your requirements.

Read the best web page design software review.

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The colour plan of your site defines the success of the look of the web site more than any other element in the design. It is this combination of colours that is on the screen that gives the right balance. Not enough and too plain and the site is boring. Too loads of and too contrasting and the web site will be shocking. Similarly, only choose several colours that do not go together well and it is a disaster.

A design I have been working on recently showed this turnaround very dramatically. The customer had chosen a shade of green as the main background area and the site laid out nicely, but it merely did not look right so I suggested a slightly lighter shade of green. And this seemingly minor change took the site from dismal to very smart and clean looking and suddenly a website to be proud of.

And this is because layout aside, certain colours work well in bulk and certain colours do not. A black background could be very striking and contemporary looking as can certain greys. But the wrong grey will not work and becomes dirty and strange looking.

I do not intend going into complicated lists of colour shades that do and don’t work together because it is not merely the colours but the exact shades that matter. Dark and mid blues can work very well on a web site and the more paler blues work equally well on other web-sites, but they all have their own complimentary colour palettes to work with.

You might look about in every day life from decor, logos, other sites and printed matter to see various colour combinations in use. And whilst doing this, think of how the colour palette is being used. Certain colour palettes suit lively and bright situations. Yellow and greens combined can work well, but the brightness is often associated with workers in emergency situations where they need to stand out!

Looking at nature, look at the plants with their green stems and the colours of their flowers that look so beautiful on top. You may find a nice blue shade on clematis or white on lilies. This might give you several ideas for colours and highlights.

Picking the colour scheme for your web site is very difficult. If you have already had a logo designed then that at least does give some colours that you are going to be starting with, but it is highly potential that you will need to investigate other colours that you could add to the screen to form highlight and to break up the screens.

Trying to work out the colour scheme is no straightforward job, but it is impending that if you are not 100% delighted with the look of the finished site then one or more of the colours need changing slightly. Choose a smart colour plan for your site and you will end up with a smart looking website.

Written by Keith Lunt, who offers a web design Merseyside service. For more useful tips, call into the website design blog.

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Avoiding the technical complexities, every site is a list of files. These files are files of code and images plus any other media required. Like all good computer files, they need to live on a computer somewhere.

All that the internet is boils down to a way of connecting stacks of computers together around the world. Connect the computers of internet users to the computers the site files are stored on and you have a network of computers – the internet.

DIY Hosting is possible, just not recommended!
Now if you really wanted to you might, at a push, store your site on your own computer and let people access the web site there. It is budding to do, you just need the technical know-how to do it. But then you also need the security and backups that go along with hosting, to prevent hackers accessing the rest of the files, to prevent unauthorised access to the website, to make copies of the website in case the computer crashes and backup telephone lines and power lines in case they fail.

Site hosting services and options
So we regularly use a good website host to take care of all this for us and it is not actually all that difficult to find cheap web hosting if you start to look round.

There are lots of different options in site hosting, from dedicated servers to shared hosting, Windows or Linux operating systems. But if you are only running a basic site then a simple set up will probably be all that you will need.

How to find a suitable host
Finding your future web host is not that difficult, you only need to find one that offers everything that you need at a price you are happy to pay. Then check that they are reliable, have a good customer service record and are suitable for you. If you look through an online or magazine’s web hosting guide you will quickly and easily come across a whole pile of hosts and their average reliability. If you just want to host a basic website look through the list and see what is on offer. If you might find one that has won several best web hosting awards in the field that you are wanting to be involved in, all the better!

There are several things to watch for. For example, if you are wanting to host WordPress then you will need to be able to add a MySQL database to the hosting, but this is simply a matter of pressing buttons and following instructions. You only need to make sure that that the package you are signing up for can include this feature, either as a standard feature or an add on.

That’s our guide to site hosting and where to find it!

Written by Keith Lunt, who offers a web design Merseyside service. For more useful ideas, call into the web design blog.

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Here at Vivoo Creative Nottingham Web Design and Vivoo Digital Web Design Nottingham we have recently upgraded to Adobe CS5, in our package it included Flash CS5, Dreamweaver CS5, Photoshop CS5, Illustrator CS5, InDesign CS5 and some other bits and bobs but we generally use what I’ve mentioned on a day too day basis… All I can say is… astonishing.

For those who are unsure of what the above software is, it’s basically our hammer and nail, here is a look at our top 5 new features for each bit of software we use….

Five top features in: Photoshop CS5

1. Content-Aware Fill: When you cut objects out, Photoshop can automatically fill resulting space with surrounding scenery or patterns.

2. Puppet Warp: It may sound flippant, but enhanced puppet features enable subtle repositioning of photographed elements, particularly model poses.

3. Advance Digital Image Handling: Camera Raw 6 minimises noise in high ISO images, while automatic lens correction quickly puts right lens aberration wrongs.

4. Selections: Photoshop’s object selection tools are faster and more refined than before; extract the model and her billowing hair without pulling out your own.

5. Workflow enhancements: Mini Bridge has been previously discussed, but other features like new Web Gallery options and configurable workspaces promise serious productivity boosts.

Five top features in: Flash Professional CS5

1. Enhanced ActionScript Editor: Adobe has added a number of enhancements including custom class code hinting and completion, with efficiency enhancements for accessing code libraries.

2. Spring For Bones: Animation is sophisticated stuff, so this Inverse Kinematics system is a quick way to make objects look realistically flexible.

3. Text Engine: Traditionally, Flash is to typography what kryptonite is to Superman. Now it can create print-grade lettering including kerning, ligatures and leading.

4. Save XFL files: This new file format is designed with collaborative teams in mind. Multiple team members can work on graphics without needing to uncompress and recompress binary .fla files.

5. Code snippets: Code snippets are blocks of ActionScript you can incorporate into your designs to speed up development, simplifying specification of standard behaviours.

Five top features in: Illustrator CS5

1. Variable-width strokes: Illustrator strokes needn’t have uniform width thanks to this new feature. Vary stroke thickness with strategically placed width points.

2. Arrowheads and dashes: This new functionality promises to simplify the often-fidgety task of aligning arrowheads and dashes, especially at corners.

3. Drawing in perspective: A new tool enables illustration along 1-, 2- or 3-point perspective, for elaborate street scenes, visualisations and so on.

4. Enhanced artboards: Adobe has button-enabled Illustrator’s Multiple Artboards function, fine-tuning this workflow enhancement.

5. Anti-aliasing control for smaller screens: Adobe has added tools to regulate aliased text – for screen-based technologies – as well as an Align to Pixel Grid for sharper on-screen object display.

Five top features in: Dreamweaver CS5

1. Simplified Site Set-up: There’s no longer a need to set up your test servers and the like before you even start a project. Start work right away and add servers as and when.

2. PHP code hinting: Adobe has buffed up Dreamweaver’s PHP handling with easy-to-follow code hinting and will even flag up errors loud and clear.

3. Support for PHP-based content management systems: You can tweak and test live sites based on WordPress, Drupal, Joomla! or other PHP-based deployments from within Dreamweaver.

4. Better CSS support: There are more CSS templates available, and better CSS visualisation tools, which include clear visualisation of features like padding, border and margin.

5. Enhanced Subversion support: Previously severely limited, Dreamweaver now has enhanced support for this leading open-source collaborative version-control tool, including local and remote version syncing.

Five top features in: InDesign CS5

1. Track changes: Here’s something for the subs. See whether designers or writers have made mysterious changes to your perfectly corrected text.

2. Background PDF export: PDFing needn’t sound like a swear word. Multithreading on 64-bit systems enables work to continue while outputting your print-ready files.

3. Layers panels: This enables you to set sublevels to objects in your layers. Lock, reorder or hide text frames, images or shapes on your pages.

4. Multiple page sizes: Add gatefolds, inserts or similar to a document without the need for crafty workarounds. Now the feature is built-in.

5. Flexible text: New Split Columns and Span Columns attributes enable quick ad hoc text tweaks that would otherwise take ages to get right.

A lot of people say is it worth upgrading from CS4, CS3 or even CS2… well at Vivoo Digital we allways want to keep on top of the times and too do that we feel we require the best of the best to produce the best of the best and tomorrows technology today to give you the opportunity to be one step ahead, but this is our aspect to how we work, how we want to work and how we always will work…. ahead of the game.

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    To build a website first you need to have a plan. The reason for this is if you do not have a plan you will likely make mistakes, forget to include information, and overall have an unorganized and not a well thought out page. While you might read the page and completely understand everything, remember that your website visitor did not design the page and needs a little more direction. Read the following
ten mistakes that are common and will make your visitors head to another site quickly. 

#1 Contact Information 
You need to provide your contact information, phone numbers, e-mail addresses, and physical address if important. The reason for this is if a potential customer wants to contact you for whatever reason they can!

#2 Poor Organization 
 Make sure your web design is well organized and that all links are obvious. You should even use subheadings to make it even more clear where information is. You don’t want to have to make people search. 

#3 Checkout Website Design
 Make the checkout process straightforward and easy. Too many times people get to the checkout
and it is difficult, asks for a lot of unnecessary information, and generally takes longer than the customer wants to spend buying the product. As a result, the potential customer leaves your site to buy elsewhere. Don’t let this happen to you, make your checkout 
web design fast and easy!

#4 Typos
 If your website content has typographical errors, it will be noticed by your visitors. Many people consider this a sign of a novice, not a professional who is in business trying to make a living. If your website is full of typos, people are not going to believe that you take your site seriously and as a result they won’t either. 

#5 Hidden Information 
Do not hide information. You as a webmaster might not think the information is hidden, but if it is not readily visible it might as well be hidden. Make all information
out in the open and easy to find.

#6 Personal Information 
Do not ask for personal information, and if you do explain why. When asking for
personal information, assure your customer your site is safe by providing a SSL
Secure Socket Layer. Also don’t make all the collected information mandatory. Many times people will want to buy your product and get to the checkout page only to have to answer lots of personal questions first. This will send people to other less interrogative pages.

#7 Too Many Web Forms Keep it simple.
 If you are asking for memberships, checkouts, or anything that requires information, do not use a lot of forms. Figure out what questions you really need to ask and keep it short and sweet.

#8 You, not We 
Focus on your customers, their needs, and what you can do for them. Your customer is not going to your page to find out about you, but what you can do for them. Remember this and if you have to put a web history about yourself, then do so in a special section where people can opt to read it. 

#9 Help People Make a Decision 
People might not know what they want when they go to your website. So, lead them, make suggestions about products, and provide backgrounds and uses for different products. 

#10 Focus 
Make sure the focus of your web site is obvious and clear from the first page of your
website and throughout.

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