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Why does my business need a website? Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online....

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Insanity in Small Business Einstein’s Definition Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”. Think about this quote for a second...

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Web Design mini-site launch! We just launched a mini concept site for Sketchbook Web Design! This mini-site is more an experiment for us to use some new fun designs and nifty css stylings. Think of it as more of an online business...

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Web Design mini-site launch! We just launched a mini concept site for Sketchbook Web Design! This mini-site is more an experiment for us to use some new fun designs and nifty css stylings. Think of it as more of an online business...

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Communicate with your most important assets—your... Email Marketing by Constant Contact®, in association with Sketchbook Media Group, is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You'll...

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How To Optimize A Great Landing Page To Keep Your Visitor Interested

Posted on : 13-07-2010 | By : SMG Team | In : Latest Websites Launched

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A great landing page design has many important parts to the to the website to not only make it user friendly, but enable it to rank position number one for the keyword you are targeting. I am going to cover a few topics here on a great landing page design which include, what is the importance of a this type of website, what types are there, how to write a good ad copy for your web page, and finally the importance of split testing multiple pages to maximize your results.

One of the most important reasons we should have a landing page is that we have so many targeted audiences that pertain to one product we might sell, weather it is out product or a Merchants that we are Affiliated with. By having a landing page you can help that targeted audience you have hand picked to decide that your product is the best product to help them with the problem they are facing today. You can not do this with a single website because there is no way you can keep adjusting this to the needs of millions of people who may come to your single website. Each of these great landing page designs should be set up to target your audience, list the benefits just for them and provide a solution to their problem on this website you offer to them.

There are two types of great landing page designs that are recognized, these are testimonial and review style. We are going to start with a review style page, this website may contain reviews, industry information, product comparisons, and the most important out going links to your site or even your Merchants site if you are doing Affiliate Marketing. The second great landing page design is a testimonial style, this web page will focus on one certain product on a long drawn out text from a first person point of view. Then as well with this style website you will also have links to your, or your Merchants website maybe through “Call To Action” phrases we will cover theses in a different article though.

Now that you have decided what type of great landing page design will suit you the best what are you going to put on it. This is where your ad copy comes in. Ad copy is the content and the “Call To Action” phrases that you are going to use to draw your customers attention to want to go to your original website. When you are developing a review style web page there is only a reason for good ad copy in the beginning of the page where you will describe why your customer has found the best comparison on the Internet for the product you are comparing. The second part of your good ad copy will come into effect through your Call To Action phrases at the end of each comparison. These would include phrases like click here to find out more, or to learn more about this product please click here. When your great landing page design is testimonial then in this circumstance you would want to answer questions your customer may have when coming to your website. These may include what is the person thinking, why reluctant to buy, how can your product improve your customers life, what are the selling features that the customer wants, and is there any risk involved? If you have answered all of these questions for your customer then you have got a great landing page design that will turn into profit in no time.

There is a guessing game when it comes to your potential audience when you are trying to accomplish a great landing page design. This is why split testing is so important to someone trying to develop a great landing page design. You have to duplicate a web page and try possibly a different header, or may be use a different style Call To Action phrase, right down to changing the color scheme of the web page. You are dealing with millions of people who use the Internet and thousands of styles of audiences. In order for you to understand this audience they will not tell you what they want unless you dig for it and find out through split testing your landing pages.

To develop a great landing page design there are a lot of factors to consider. We went over today what the importance of a Landing page is, what types of pages there are, how to write a good ad copy in your great landing page design, and the importance of split testing your pages to keep them optimized. I am glad you decided to read this article and I hope the information was useful and easy to understand.

Find useful advice about web traffic – please go through the web page. The times have come when proper information is really only one click of your mouse, use this opportunity.

Site Build It! Review – Learn How You Too Can Create Cash Pulling Websites

Posted on : 26-03-2010 | By : SMG Team | In : Latest Websites Launched

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You can find a variety of tools online to help you build your own website, but there are very few that will help you build one that actually makes money for you. Simply having a site up and running doesn’t mean you will make any money. There are many important elements that usually go missing, one of them being building the core foundation of the site. In order to make sure you aren’t going wrong and making mistakes that will cost you time and money, you need to use an intelligent site building tool. You can find many smart site tools, but the best out there is Site Build It. The name says it all. It’s one of the few ways to actually embed your marketing into your site while you’re creating it. The purpose of this article is to show you why and how Site Build It is so different and the best choice you can make to create your own website.

You will find that this one tool, Site Build It, offers some of the most progressive features available for anyone who’s ready to start building their own website. It actually helps you guarantee your own success by getting the basics right. While most services are bounded by procedural guidelines, SBI provides an array of other functions that will assist you with more on your journey of website creation. One of those extra features that’s included is the Brainstorming tool, which can turn the hassle of doing market research into something quite easy. Brainstorming not only finds those profitable markets for you, it also delivers all the related topics and keywords as well. While you may find a lot of site builders in the marketplace, you’ll also discover how limited they are, and they won’t be focused on the marketing-business part you need for your site. Another great benefit is that no HTML experience is needed to run Site Build It, so if technological phrases intimidate you, you will have no problems with this software. There’s a step by step builder included, that is completely user friendly, that will lead you through the entire building process. You’re also able to easily change the look of your website later on if you want to from inside Site Build It. Even though the program comes with totally professional templates, if you want to use HTML you can.

With Site Build It, you can get the right assistance for building your website if you’re just starting out. There are videos that you can watch that will show you step by step in detail just how you should go about creating your website. You will have a hard time finding another site builder which helps this much. Not only the novice users but even the experts will be able to pick up a few nuggets of gold from these videos. Also, if you are a premium member, you can visit the help forums that contain special discussions about how to use the tool. In the event that you have an issue you don’t know how to resolve, just ask the people on the forums and get a quick and effective answer. The professional members on the forum will amaze you with their skill and ability to help. Site Build It! is also a web host that is different from others. You won’t just be restricted to building your website and hosting it with this program; you’ll have the tools you need to get your site highly ranked in Google and other search engines.

All in all, Site Build It is the only tool that will save you from making any mistakes. Making money online was never this easy; right from selecting your niche to achieving the top positions in search engines like Google, Site Build It will assist you make it big on the web and take your business to the next level.

Site build it works well for just about any industry including an internet business in internet marketing san francisco as well as an autoglass business.

Fetch pragmatic advice about website traffic – make sure to read the web site. The times have come when proper info is really only one click of your mouse, use this chance.

Revamped design for Picture This! : a first look

Posted on : 27-10-2009 | By : Sketchbook Team | In : Featured Articles, Latest Websites Launched, Portfolio, Web Design

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As a four time winner of Decor Magazine’s top 100 Art & Framing Retailers in the nation; the great people at Picture This wanted a website the was polished and creative, just like their custom framing and art gallery. They wanted a site that would not only be usable and relevant now, but also something that grow along with their business.  While the site is still under development and being finalized, we wanted to give a first look at the progress thus far.

 

About Picture This:

At Picture This Custom Framing and Gallery, we understand the impact of a piece of art or memorabilia can be dramatically affected by the quality of its framing and design.  We have been providing our clients with quality custom framing, unmatched design and exceptional customer service since 1996.  Our goal is to continue our expert design and quality custom framing to individuals, to the interior design community and to corporate clients.  Whether it is a valuable piece of art, an irreplaceable family photo, or a piece of memorabilia, Picture This Custom Framing and Gallery has the expertise to give your framing project that personal touch your are looking for in a custom frame shop.

Picture This has been awarded the Technology Integration Award and is a four time winner of Decor Magazine’s top 100 Art & Framing Retailers in the nation (2003, 2005, 2006 and 2007).  Picture This is the only shop you need to visit for creative framing, artist exclusives and unique gifts. We are constantly seeking to improve our work with new technology to be able to offer our clients the best possible customer service.