We just launched a mini concept site for Sketchbook Web Design!
This mini-site is more an experiment for us to use some new fun designs and nifty css stylings. Think of it as more of an online business card. A clean crisp concept website will all the main information a potential client may want to see, without inundating them with tremendous amount of information to sift through. Not to mention we think it just looks cool. 
Check it out here.
Search Engine Optimization (SEO) is slowly fading to be overshadowed by big brother Digital Asset Optimization (DAO). DAO is still dependent on search engines but shifts focus from strictly text based files to all digital media files. DAO is essentially SEO 2.0.
- Images
- Videos
- Podcasts
- Flash Animation
- MP3 Downloads
- Social Network
These types of files, in addition to the text, create an interactive user environment that appeals to today’s searcher. But if the search engine doesn’t know these multimedia files are there, it can’t suggest your site in a targeted results list. Digital Asset Optimization pitches all of your site’s content.
Services like Google Image Search and Blog Search allow users to find your site through all of its content, not just a text file with a word count long enough for the crawler to include it. Digital Asset Optimization alerts the crawlers that you have images and other multimedia and defines the content.
You put a lot of time and effort into providing the best possible website for your business to attract customers. The more dynamic you can make it, the more appealing it is to visitors. An interesting podcast can bring you many more backlinks than a well written article alone. Digital Asset Optimization allows you to utilize specific media searches. Better than that, DAO lets you take advantage of other services like Google Alerts or MSN Related Videos.
Optimizing today’s web content means telling search engines about not only your text content, but also videos, music files, flash animations, images, social networking and other files. Searchers are cruising the information highway for entertainment as much as research and information sharing. Multimedia sites require multimedia optimization to tap into that traffic.
Sketchbook Media Group now has a partnership with Constant Contact® so we can offer you state-of-the-art Email Marketing services!
It’s a great tool to build customer loyalty, increase referrals, and promote repeat business.
We’ve teamed up with Constant Contact, the leading email marketing service, focused exclusively on small-business needs. That means we can bring you a proven, powerful and cost-effective way to stay in touch–and stay connected with–your customers and prospects. In fact, Email Marketing complements your current promotions, and takes advantage of what loyal and satisfied customers can do for your business – referrals, repeat purchases, and increased revenue.
Email Marketing makes it easy for you to:
- Communicate regularly with your customers and remind them of your value, so they’ll think of you first
- Easily create and send high-impact, professional-looking email communications in no time at all
- Review, and learn from, your email results with revealing, easy-to-read reports that show you who opened your emails, what links they clicked on, and more
- Build and segment your list of email addresses, so that you can send focused, tailored emails that get results.®
